About us

Who We Are

Jugg & Revive was founded in London in 2021 with one idea: keep moving forward.

The first collection was the Broken Hearts range, inspired by the reality that everyone goes through setbacks. Since then, the brand has grown into JR. built around resilience, quality and everyday streetwear.

Every collection tells part of the story. The Broken Heart represents where it all started. JR. represents identity. Built Through Pressure represents the journey. Made To Revive is the reminder to keep going.

Behind the brand is Jugg Boyz, our football team and community. It’s more than just football it’s about bringing people together, creating opportunities and building something bigger than ourselves.

We’re not trying to follow trends. We’re building a brand with meaning, one collection at a time.

Built Through Pressure. Made To Revive.